Media Coverage

Date	Publication/ Media Outlet	Topic
Jan. 7, 2006	The NY Times On The Web	"What's Offline: Get a Life or Get a Coach" Article discusses ever growing popularity of hiring life coaches, especially for women in their twenty-somethings.
Dec. 2005	Georgia Trend	The influential magazine of Georgia business and politics ran a full-page article profiling GCA. They highlight the ever increasing popularity of professional coaching with nearly 40% of Fortune 500 companies hiring coaches. 2005 GCA Co-Presidents Kelly Jones and Randy Brenneman were quoted, along with GCA board member Cathy Perry.
Oct. 10, 2005	USA Today	'College Kids Get Coached Up': An interesting perspective on giving students a hand at succeeding during this transition.
July 15-21, 2005	Atlanta Business Chronicle	'Coaching to Win.' Positive overview of the ways executive coaches improve the performance of senior managers; features GCA member Jerry Stein.
July 2005	Found on Homemakers.com	Do You Need a Life Coach?  Find out how your life can change with help from this new breed of consultant. http://www.homemakers.com/homemakers/client/en/Home/DetailNews.asp?idNews=673&pg=1
June 13, 2005	Harvard Business School Management Update	"What an Executive Coach Can Do For You" Available online: http://hbsworkingknowledge.hbs.edu/item.jhtml?id=4853&t=career_effectiveness
Feb. 2005	Fast Company	"Are You Being Coached?" Q&A on how to choose a coach; what author learned in coach training workshop.
2004
Dec. 2004	Atlanta Woman Magazine	“Finding Your Peace -- and Keeping It!” How successful women find a place of balance. Profile of local coach Cathy Perry.
Nov-Dec 2004	Harvard Business Review	Stratford Sherman and Alyssa Freas.   How executives and their companies benefit from coaching.   How to avoid mistakes and take advantage of this new professional development tool.
October 2004	Jane Magazine	"Life Coaches Aren't Cheesy". A former skeptic gets surprised when she experiences the benefits of coaching.
August 8, 2004	Washington Post	"Career Coaches Help People See Themselves From Co-Workers' Perspectives". How executive coaching at management consultant firm Booz Allen has turned around some executives' performances. One of first-ever ROI (return on investment) studies of coaching came in at 689% ROI with bottom-line benefits of $3.3 million and a $414,310 investment. www.washingtonpost.com/wp-dyn/articles/A45725-2004Aug6.html
July 18, 2004	Atlanta Journal Constitution	“A Nudge in the Right Direction.   Coaches help clarify career goals; profiles of local coaches Augusta Horsey Nash, Stacey Mayo, Kristi Lucariello...
April 7, 2004	Knowledge Review: Books in Brief	"My Coach and I" Books in Brief Executive coaching; high profile executives cited
March 2004	Fast Company	"To Help Others Develop, Start with Yourself" Executive coaching for improved leadership www.fastcompany.com/magazine/80/mgoldsmith.html
Feb. 2004	Better Homes & Gardens	"Paging a Parent Coach?" Helping parents find their own solutions and teach kids to be problem solvers
Feb. 2004	Inc. Magazine	"Got Game? When Life Makes You Want to Call a Timeout, Perhaps It's Time to Call a Coach" referencing GCA member Paul O'Connor. Favorable look at coaching.
Feb. 23, 2004	Harvard Management	"Retooling 360s for Better Performance" Update How to make this assessment tool more effective
2003
July/August 2003	MORE Magazine	"Coaches for the Game of Life." Motivating article on how coaches are serving midlife women.
June 10, 2003	Washington Post	"How to Get Coached" Upbeat tone; ways to choose a coach and how to get started www.washingtonpost.com/wp-dyn/articles/A36865-2003Jun9.html
June 2003	Fast Company	"What Did You Do During the 2000s?" by Seth Godin. Marketing guru and author of The Purple Cow: Transform Your Business by Being Remarkable calls readers to live a powerful, productive life - now. Inspiring message to share with clients and prospects.
May 18, 2003	Burlington County Times	"Take Time for Your Life" Is the Catalyst Coaching at local Barnes & Noble www.phillyburbs.com/pb-dyn/news/3-05182003-91732.html
Feb. 21, 2000	Fortune	"So You’re a Player. Do You Need a Coach?" Executive coaching profiles