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What is the profession of personal and business coaching?
Coaching is helping an individual, team or business produce a desired result by co-creating awareness and solutions.
- Coaching is adding things: concepts, solutions, clarity, accountability.
- Coaching is removing things: limiting beliefs, assumptions, environmental blocks, conflicting intentions.
Members of the profession:
- Honor the client as the expert in his/her life and work.
- Believe individuals are naturally creative and resourceful people.
- Are professionally trained in a defined body of knowledge based on applied research that builds specific competencies.
- Customize their approach for each client’s evolving needs.
- Build client-directed partnerships that are confidential, neutral, nonjudgmental, trusting, collaborative, supportive, focused on action, growth and results.
- Honor standards of ethical conduct.
- Provide tools, support and structure to help clients produce effective results more efficiently.
- Are encouraged to seek professional credentialing
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Why do people hire a coach trained in the profession of coaching?
Just like athletes and performers, people hire coaches to help them:
- Assess interests, talents and needs.
- Go beyond what they can do alone.
- Achieve business and personal goals.
- Solve a problem.
- Improve relationships.
- Gain clarity and focus.
- Obtain a fresh perspective.
- Change attitudes and behaviors.
- Accelerate progress and results.
- Discover untapped possibilities.
Why does coaching work?
- Coaching elicits the client’s natural wisdom and creativity.
- Coaching creates synergy.
- Coaching involves a natural pull toward achievement.
- Coaching aligns with the client’s personal development style and speed.
- Coaching supports sustainable change.
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Why is coaching becoming so popular?
- An increasing number of people are no longer willing to sacrifice their time, health, and important relationships to achieve success.
- An increasing number of people are willing to invest the time, energy and resources to reach their goals based on a strategic and purposeful design.
- An increasing number of people realize an objective, nonjudgmental perspective offers them a dynamic edge to efficient, effective success.
- An increasing number of people have experienced professional coaching and know it works!
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